Maybelline: Giant Teddy Bear Encounter at BGC

Fooh concept details:

This playful FOOH Ad transports viewers into a teddy-themed world where a giant digital bear appears alongside Maybelline's new Superstay Teddy Tint display. The campaign transforms the urban nightscape by creating an interactive POV experience encouraging passersby to snap photos with the oversized teddy character. Featuring integrated smartphone screens showing satisfied customers, the billboard effectively promotes the transfer-proof, 12-hour longwear lip product while creating a shareable moment that extends brand reach beyond the physical location through social engagement and the #AllDayTeddyReady hashtag.