Maybelline Makes London's Lashes Sky High

Fooh concept details:

Maybelline's FOOH campaign brings oversized lashes to London's transportation system. A tube train carries a massive lash that gets brushed by a Sky High Mascara mounted on the wall. The display continues at Liverpool Street, where a double-decker bus shows another enhanced lash, before concluding at the Andaz London. This CGI journey demonstrates how the mascara elevates lashes to new heights across the city.