Maybelline: Sky High Mascara Tower Over Copenhagen

Fooh concept details:

From an airplane window view with cotton-candy pink skies, a gigantic Maybelline Sky High Mascara emerges as a stunning skyscraper in downtown Copenhagen. The iconic black and pink tube towers over historic buildings including City Hall, with its bristle brush extending skyward like an architectural feature. This breathtaking FOOH advertisement transforms the popular mascara into a metropolitan landmark against a dreamy sunset backdrop, perfectly visualizing the product's name while making it appear as though passengers are witnessing this surreal beauty transformation of the Danish cityscape from their flight.