Maybelline: Subway Gets Ultimate Sleek Volume

Fooh concept details:

Giant Maybelline Colossal Bubble mascara tubes take over the subway car, floating down the aisle while the "INFLATED LASHES" message lights up overhead. This Maybelline FOOH campaign transforms the daily commute into a beauty experience, showing that perfect lashes can make any journey feel glamorous and proving that sleek volume is the ultimate subway accessory.