Maybelline: SuperStay Soars Above NYC

Fooh concept details:

Maybelline's SuperStay Lumi Matte foundation bottles descend upon New York City, carried by elegant beige and brown balloons. The journey begins high above Manhattan's iconic skyline, with bottles floating past One World Trade Center and between famous skyscrapers, before gently landing on city streets and crosswalks. This captivating FOOH campaign visualizes the product's "light as air" quality while emphasizing its powerful 30-hour staying power. As the oversized bottles touch down on bustling avenues lined with spring blossoms, they transform the urban landscape into a beauty runway, making the everyday extraordinary in true New York fashion.