Maybelline: Teddy Bear Shops at DM Store

Fooh concept details:

A red teddy bear mascot visits a dm drugstore where pink lipstick graphics decorate the windows, creating an inviting entrance to the beauty world inside. The plush character explores the brightly illuminated Maybelline New York display, which showcases a colorful array of cosmetics from foundations to nail polishes.Teddy examines the Super Stay Teddy Tint lipsticks up close, pointing at new shades marked with German labels before completing his shopping trip at the self-service checkout. This Maybelline FOOH ad combines a cute character with real shopping experiences to promote their lipstick collection available at dm stores.