Maybelline: Times Square's Midnight Mascara Moment

FooH Overview:

Brand: Maybelline New York
Industry: Beauty, Makeup
Creator: Eye Studio

Fooh concept details:

A giant Great Lash Washable Mascara becomes the centerpiece of Times Square's New Year's Eve countdown, with its brush dramatically descending as the clock approaches midnight. Fireworks explode at the stroke of twelve, transforming the iconic location into a celebration of beauty and anticipation for Maybelline's 2024 product launches.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Theme: New Year
Scene: Giant Object, Fireworks
Environment: City

Related FOOH Campaigns

Meybelline New York: Dancing Above NYC
Brand: Maybelline New York
Creator: ATRBUTE
Maybelline: SuperStay Lumi Matte's Urban Lightness
Brand: Maybelline New York
Creator: Unknown
Meybelline New York: Firework Lights Manhattan
Brand: Maybelline New York
Creator: Unknown
Meybelline New York: Firework Night in Vienna
Brand: Maybelline New York
Creator: Unknown