Maybelline: Urban Gravity-Defying Makeup Moment

FooH Overview:

Brand: Maybelline New York
Industry: Beauty, Makeup
Creator: WEIS

Fooh concept details:

Floating through city streets, these weightless spheres whisper the secret of Maybelline's Super Stay Lumi-Matte foundation. A FOOH Ad that transforms urban architecture into a canvas of beauty innovation, where makeup defies both gravity and time. Imagine a foundation so light, it could drift between skyscrapers, yet strong enough to hold its ground for 30 hours. Marketing magic meets makeup mastery.

Additional Information:

Country: Ukraine
City: Kyiv
Place: Respublika Park
Scene: Giant Object, Overlay, Transition, Product Interaction
Environment: City

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