Maybelline: Urban Jet Brings Sky High Mascara to Life

Fooh concept details:

A gigantic Maybelline-branded aircraft emerges from an urban storefront in this captivating FOOH campaign for the brand's Sky High mascara. The silver plane, complete with exaggerated eyelash-inspired wing features and bold "Maybelline New York" lettering along its fuselage, appears to have landed directly into the building façade. Pink interior lighting illuminates the aircraft as a boarding stairway extends to street level, drawing amazed onlookers who capture the spectacle on their phones. This innovative visual metaphor cleverly ties the "Sky High" product name to the idea of lashes that soar, with the aircraft's dynamic positioning suggesting the mascara's volume-boosting capabilities.