Maybelline: Yellow Alert Over Manhattan

Fooh concept details:

A massive yellow bubble crowns a New York City skyscraper as reporters broadcast live from the streets below. The mysterious object floats between buildings and appears in the harbor, causing a citywide sensation. This Maybelline FOOH ad turns their Colossal Bubble Mascara into a breaking news phenomenon, with on-scene journalists revealing the beauty product as the cause behind the giant bubble sightings across Manhattan's skyline.