McDonald's: Big Arch Hits the Street

Fooh concept details:

A giant Big Arch burger appears on a rainy night street in a Nordic city, with a person pushing it along the wet cobblestones past classic European facades. The burger is rendered in close-up detail, showing its layers and sesame bun as it moves through the urban scene. This McDonald's FOOH ad introduces the Big Arch to the Nordics in a playful, street-level campaign.