McDonald's: Cheese Overflow Vienna

Fooh concept details:

Massive streams of melted cheese pour down the facade of a grand Viennese building, pooling on the cobblestone street below. The camera moves closer to reveal the McDonald's Golden Arches framed by thick, dripping cheese covering the entire exterior. This FOOH advertisement promotes McDonald's extra cheese offering in a bold, over-the-top visual set against Vienna's classic architecture.