McDonald's: Giant Burger at Lollapalooza Brazil

Fooh concept details:

Enormous McDonald's burger boxes float across a festival field, with one gigantic Big Mac hovering suspended in mid-air between its open container halves. The oversized sandwich defies gravity above the grassy venue, its signature bun and patty perfectly detailed against the partly cloudy sky. This McDonald's FOOH ad transforms Lollapalooza Brazil into a fast-food wonderland, with branded kiosks dotting the landscape and colorful festival flags creating a vibrant backdrop for these supersized menu items that dominate the horizon.