McDonald's: Giant Happy Meal in São Paulo Park

FooH Overview:

Brand: McDonald's
Industry: Restaurants, Fast Food
Creator: Sailor Studio

Fooh concept details:

A massive Happy Meal box descends from a crane into a São Paulo park, surrounded by urban apartment buildings. The oversized red box with golden arches and signature smile logo sits on a red and white checkered picnic blanket. Park visitors gather to photograph this unexpected installation that transforms the space into a playful McDonald's activation. This FOOH campaign brings Happy Meals to life-sized proportions, creating a surprising urban intervention for Brazil's Children's Day celebrations.

Additional Information:

Country: Brazil
City: São Paulo
Scene: Giant Object, Transport
Environment: Park

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