McDonald's: Giant Ornaments Roll Through London

Fooh concept details:

Against the backdrop of London's elegant architecture, giant Christmas ornaments roll through the streets in this playful FOOH Ad from McDonald's UK. The campaign features oversized baubles—one emblazoned with the "Festive Wins" promotion—transforming ordinary urban scenes into magical holiday moments. More than simple decoration, this augmented reality experience extends across multiple iconic British locations, with the Oxford Circus installation shown here just one element of a nationwide celebration. What makes this campaign particularly effective is its blend of whimsy and practicality—creating shareable holiday content while directing viewers to tangible app-based promotions. The FOOH Ad cleverly uses the element of surprise to announce McDonald's early Christmas festivities, demonstrating how digital enhancements can bring seasonal cheer to everyday environments.