McDonald's: Melting Ice Sign Shows Dulce Names

Fooh concept details:

A frost-covered McDonald's billboard emerges in sunny Miami, cleverly promoting their new Dulce de Leche Frappé through a striking FOOH experience. The ice-encrusted sign gradually melts in the tropical heat to reveal multiple Latin American names for the beloved caramel treat: "Cajeta," "Manjar," "Manjar Blanco," "Arequipe," "Milk Candy," "Fanguito," "Doce de Leite," and "Leche Quemada." The frozen board, topped with the iconic Golden Arches, playfully concludes with "However you say it, enjoy it while it lasts!" This culturally-inclusive advertisement celebrates the various regional terms for the same beloved flavor, uniting Latin American communities around a limited-time cold treat perfect for Miami's climate.