McDonald's: Minecraft Adventure in Milan

Fooh concept details:

Merging virtual gaming with Milan's historic architecture, this FOOH Ad transforms a McDonald's restaurant façade into an interactive Minecraft experience. The campaign features pixelated sections of the building with animated characters and blocks appearing to emerge from the structure. Created to promote the restaurant's Minecraft-themed collectible promotion, the digital enhancement seamlessly blends with the traditional Italian building while maintaining the distinctive blocky aesthetic that defines the popular game. Pedestrians in Milan's busy streets witness the familiar structure seemingly reconstructed in the game's signature style, creating an eye-catching connection between the digital gaming world and physical urban environment.