McDonald's: New Year's Hangover Cure in Supersized Form
Fooh concept details:
A gigantic McDonald's paper bag stands outside a restaurant at dusk, with a customer attempting to push or take the oversized package home. The iconic golden arches glow from both the enormous bag and the restaurant signage against the evening sky. This playful FOOH advertisement humorously depicts McDonald's as the ultimate hangover remedy after New Year's celebrations, suggesting that when post-party hunger strikes, sometimes you need a McDonald's meal so substantial it barely fits through the door.