McDonald's: Screaming Burger

Fooh concept details:

A terrifying burger haunts New York City as the iconic McDonald's logo crowns its melting, ghostly head. The burger's bun transforms into the screaming face from horror movies, dripping yellow cheese like eerie slime against the backdrop of urban skyscrapers. This McDonald's FOOH ad turns fast food into seasonal horror, visible from street level, car windows, and cafe seats, creating a Halloween spectacle where the familiar becomes frightening as everyday meals take on a monstrous new form above the bustling city streets.