McDonald's: Skateboarding Soda Adventure
Fooh concept details:
A giant McDonald's cold drink cruises on a skateboard along Venice Beach's famous boardwalk in this FOOH advertising concept. The oversized "GOOD 'N COLD" cup rolls past palm trees and local shops under the bright California sun, creating a playful summer scene. This mobile refreshment perfectly embodies the brand's invitation to beat the heat with an ice-cold McDonald's drink, turning a typical beverage into an active character enjoying the iconic beachside location.