MCM: Fragrance Invasion Takes the Streets

FooH Overview:

Brand: MCM
Industry: Beauty, Perfume
Creator: tmrzv Studio

Fooh concept details:

Giant MCM fragrance bottles with golden teddy bear toppers parachute down from the sky and land on city streets. The oversized luxury perfumes create a glamorous street takeover, with the brand's iconic mascots wearing sunglasses as they descend. This FOOH ad transforms the urban landscape into a high-end fragrance paradise, showing MCM's playful luxury spirit taking over the world.

Additional Information:

Country: Germany
City: Berlin
Scene: Giant Object, Flying Object, Display
Environment: City

Related FOOH Campaigns

Rimmel London: Makeup Meets Coffee Lifestyle
Brand: Rimmel London
Creator: Unknown
Sephora x Hello Sunday: Strawberry Lip SPF Show
Brand: Sephora, Hello Sunday
Creator: Unknown
Elle Permanent: Cupid Adds Beauty Touch
Brand: Elle Permament
Creator: evstafev.me
Highlighted
Filorga: Mural Showcases TIME-FILLER Serum in Paris
Brand: Filorga
Creator: Bureau Tonalli