MCM: Fragrance Invasion Takes the Streets

FooH Overview:

Brand: MCM
Industry: Beauty, Perfume
Creator: tmrzv Studio

Fooh concept details:

Giant MCM fragrance bottles with golden teddy bear toppers parachute down from the sky and land on city streets. The oversized luxury perfumes create a glamorous street takeover, with the brand's iconic mascots wearing sunglasses as they descend. This FOOH ad transforms the urban landscape into a high-end fragrance paradise, showing MCM's playful luxury spirit taking over the world.

Additional Information:

Country: Germany
City: Berlin
Scene: Giant Object, Flying Object, Display
Environment: City

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