MCM: Holiday Express to Mars

FooH Overview:

Brand: MCM
Industry: Fashion, Luxury
Creator: The New Face

Fooh concept details:

A grand train station transforms into a gateway to the stars as travelers board MCM's Holiday Express. The iconic monogram-covered train departs through snowy mountains, lifting off into space toward Mars. Passengers carry signature MCM bags adorned with the brand's distinctive rabbit charm, journeying through a fantastical landscape that blends luxury travel with holiday magic. This MCM FOOH ad celebrates the season with imagination and craftsmanship, turning everyday commutes into extraordinary adventures.

Additional Information:

Theme: Christmas
Scene: Decoration, Character
Environment: Public Transport, Railway/Subway

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