McVitie's: Giant Biscuit Rolls Into Plaza

Fooh concept details:

A giant McVitie’s biscuit factory appears on Riyadh’s Boulevard, featuring oversized production lines, large glass viewing windows, and prominent blue branding. Massive Digestive biscuits move through conveyor belts while branded delivery trucks line up outside, reinforcing the scale and freshness of the operation. Steam rises from industrial ovens, giving the illusion of an active bakery in the heart of the city. This McVitie’s FOOH ad turns a familiar shopping destination into a large-scale biscuit facility, highlighting the message that The Original Digestives are freshly baked and directly delivered to customers across the Middle East.