MÁDARA: Giant Makeup Compact Transforms City Path

Fooh concept details:

Pedestrians encounter an unusual obstacle on their daily commute in this attention-grabbing FOOH Ad for Madara Cosmetics. A giant, open magnetic blush compact stands in the middle of a bike lane, creating the illusion that people can walk through the product itself. This creative 3D visualization perfectly captures the brand's playful "blush blindness territory" concept, making cosmetics impossible to ignore. By transforming an everyday makeup item into an architectural installation, this digital campaign demonstrates how augmented reality can turn ordinary urban spaces into interactive brand experiences.