MÁDARA x Sokos: Giant Flowers Bloom From Finnish Mall

Fooh concept details:

A groundbreaking FOOH Ad blends CGI with architecture as giant purple bakuchiol flowers seem to emerge from the Valkea shopping mall's façade in Oulu, Finland. Created for MÁDARA's "Brand of the Month" feature at Sokos department stores, this digital installation highlights the star ingredient in their skincare line. The innovative approach transforms a standard building into an eye-catching botanical showcase that stops pedestrians in their tracks. This campaign demonstrates how digital out-of-home advertising can create immersive brand experiences that transcend traditional marketing boundaries, turning urban landscapes into living product stories that educate consumers while creating memorable visual impact.