MediaMarkt: Christmas Sky Shopping
Fooh concept details:
MediaMarkt lights up Rotterdam's night skyline by transforming the air above the iconic Erasmus Bridge into a floating retail display. Three glowing red inflatables - the MediaMarkt "M" logo, a shopping bag filled with tech brands, and a Christmas tree adorned with retailer badges - hover dramatically against the dark sky. This festive FOOH concept turns the urban landscape into a magical holiday showcase, highlighting MediaMarkt's electronics offerings while creating a memorable visual spectacle that connects the brand with Rotterdam's architectural landmark.