ME+EM: Shopping Bags Take Over London Transport

Fooh concept details:

Towering stacks of ME+EM bags and boxes balance on the roofs of black London taxis as they cruise past the brand's storefront, while giant shopping bags dangle from the cables of a riverside cable car gliding above the Thames. Canary Wharf and the O2 arena frame the skyline as the oversized haul rides across the city in true ME+EM style. This ME+EM FOOH campaign turns everyday London transport into a giant showcase for a shopping spree.