ME+EM: Shopping Bags Tower Over London Taxis

Fooh concept details:

Stacks of ME+EM shopping bags and boxes rise precariously from the roofs of black London taxis, towering above the street as the cabs cruise past the brand's storefront. Pedestrians go about their day as the impossibly tall haul balances through the city. This ME+EM FOOH campaign turns a classic London taxi into a monument to serious shopping.