Melissa x Galeries Lafayette: Flying Shoe Show

FooH Overview:

Brand: Galeries Lafayette, Melissa
Industry: Retail & Ecommerce, Footwear
Creator: Unknown

Fooh concept details:

In this surreal FOOH video, a giant Melissa shoe mysteriously hovers and descends onto the iconic Galeries Lafayette Haussmann facade. The Brazilian shoe brand creates a magical moment, revealing its new pop-up store on the 4th floor with a spectacular CGI display. Showcasing their vegan, 100% recyclable summer collection, Melissa transforms the Parisian landmark into an artistic runway.

Additional Information:

Country: France
City: Paris
Place: Boulevard Haussmann, Galeries Lafayette
Scene: Billboard, Giant Object, Overlay, Flying Object
Environment: City, Shopping Venue

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