Melvita: Ardèche Forest Invades Paris Streets

FooH Overview:

Brand: Melvita
Industry: Beauty, Skincare
Creator: Agence Kometa

Fooh concept details:

Two sprays of Melvita's L'Or Végétal Body Serum magically transform Parisian streets into an enchanted Ardèche forest. Glowing green orbs release cascading vegetation that engulfs historic monuments and urban landscapes, bringing the therapeutic benefits of forest bathing directly to the city. This mesmerizing FOOH campaign demonstrates how natural skincare can transport you from urban stress to forest serenity with just a few drops of plant-powered magic.

Additional Information:

Country: France
City: Paris
Place: Place Vendôme
Scene: Product Interaction, Blooming, Rolling Object
Environment: City

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