Mentos: Ferris Wheel Cabins Become Giant Gum Packs

FooH Overview:

Brand: Mentos
Industry: Food, FMCG, Snacks
Creator: Havas Play

Fooh concept details:

A towering ferris wheel becomes an eye-catching Mentos advertisement, with each passenger cabin transformed into a giant Mentos Pure gum container. The colorful array of Mentos flavors—including green, pink, yellow, and red—circle against a bright blue sky, creating a playful visual spectacle. The Polish tagline "Add freshness to everyday life" reinforces the brand message as the Mentos containers rotate above the cityscape of Gdańsk, inviting visitors to experience both the ferris wheel ride and the refreshing taste of Mentos Pure gum.

Additional Information:

Country: Poland
City: Gdansk
Scene: Playground, Substitution
Environment: City

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