Mentos: Flying Candies Orbit Katowice's UFO Arena

Fooh concept details:

Colorful Mentos candies appear to float in mid-air around Katowice's iconic Spodek (Saucer) arena in this playful FOOH campaign. The orange, pink, and yellow candies hover above the UFO-shaped building, creating a whimsical illusion that suggests the Spodek itself might take flight. A giant Mentos roll stands prominently in the foreground, while the Polish tagline "Add freshness to everyday life" reinforces the brand's message. This creative visual cleverly plays on the arena's saucer-like architecture, transforming the urban landscape into a fantastical scene where Mentos candies orbit the city like sweet extraterrestrial visitors.