Mentos: World's Freshest Metro Rolls Through Warsaw

FooH Overview:

Brand: Mentos
Industry: Food, FMCG, Snacks
Creator: Havas Play

Fooh concept details:

A vibrant Mentos-branded subway train transforms Warsaw's metro into an immersive experience. The entire car wrapped in Mentos' signature blue and white colors invites passengers to step into "the freshest metro in the world." The bold "YES TO FRESH" tagline visible throughout reinforces Mentos' brand positioning while turning the daily commute into an unexpected brand encounter that encourages Warsaw residents to "feel the pull toward freshness."

Additional Information:

Country: Poland
City: Warsaw
Scene: Substitution
Environment: City, Railway/Subway

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