Mercedes-AMG: Digital Tracks Burst Through Wall

Fooh concept details:

Merging motorsport with digital artistry, this FOOH Ad captures a Mercedes-AMG GT 63 PRO seemingly bursting through a stone wall at Goodwood, leaving behind vibrant red tire marks. The CGI-created content cleverly transforms a traditional countryside setting into an unexpected canvas for automotive performance. Rather than using conventional advertising spaces, this campaign turns architectural elements into dramatic brand storytelling opportunities. By digitally altering a historic structure, Mercedes demonstrates how modern marketing can create striking visual narratives that highlight vehicle dynamics while generating shareable content across social platforms.