Mercedes-AMG: Rarer Than Paris Property

Fooh concept details:

A clever FOOH advertisement for Mercedes-AMG float in front of the Eiffel Tower, creating a striking visual illusion. The bold red text proclaims "HARDER TO GET THAN AN APARTMENT IN PARIS," while showcasing a sleek red Mercedes-AMG Purspeed convertible. Small text reads "UNREASONABLE REASONS FOR THE MERCEDES-AMG PURSPEED," establishing the campaign's humorous tone. This strategic placement juxtaposes the city's iconic landmark with the exclusive vehicle, suggesting that owning this high-performance convertible is an even rarer privilege than securing housing in one of the world's most desirable cities.