Mercedes-AMG: Thrill Ad on Tower Bridge

Fooh concept details:

A massive billboard featuring the Mercedes-AMG PureSpeed is suspended across Tower Bridge, boldly contrasting with London's iconic architecture. The open-roofed sports car ad declares, "YOU MIGHT GET CAUGHT IN LONDON RAIN," as it transforms the bridge into an unexpected racing scene above the Thames. Boats pass beneath the display while the bridge’s towers frame this daring visual. This Mercedes FOOH ad playfully embraces British weather, showcasing the PureSpeed’s roofless design and turning the historic bridge into an unconventional racetrack that captures the excitement of open-air driving,even with the possibility of spring showers.