Mercedes: An Athletic Spin in France

Fooh concept details:

A Mercedes G 580 takes on an unexpected athletic role in this playful FOOH campaign. The luxury SUV becomes a hammer throw contestant, positioned on a sand-filled platform at a French track and field event. As its engine roars to life, the G-Class spins in perfect form, ready for an impossible throw. This creative display celebrates both automotive power and athletic determination, turning the iconic G-Class into the most luxurious "hammer" in sports history.