Mercedes-Benz: 3D Billboard Escape in Lusail

Fooh concept details:

Starting with a regular ad display, this FOOH Ad suddenly breaks boundaries as a blue G-Class appears to drive right out of the billboard onto Qatar's Lusail Boulevard. The innovative digital animation creates an illusion of the vehicle escaping its 2D constraints into the real world. Mercedes turns heads by blending digital and physical space, demonstrating how the G-Class refuses to be contained, just like its off-road capabilities.