Messika: Diamond Shower Hits Champs-Elysées

Fooh concept details:

A giant diamond ring bursts through a Parisian boutique facade, scattering spectacular diamonds across the Champs-Elysées. The monumental white "O" shape frames the sparkling jewels as they cascade onto the street below, creating a mesmerizing diamond shower. This Messika FOOH stunt transforms the iconic boulevard into an open-air treasure hunt, with diamonds raining down from the storefront. The pristine white structure contrasts with the urban streetscape, creating an unforgettable moment where Parisian elegance meets playful extravagance.