Meta Quest: VR Headset Flies Over London

Fooh concept details:

Merging reality with digital imagination, this FOOH Ad shows a giant Meta Quest 3 headset hovering over a residential London street. Created by vertex.cgi to announce the lead-up to Meta Connect 2023, the campaign brings virtual reality hardware into everyday urban environments. A pedestrian casually walks below as the oversized white VR headset floats through the neighborhood, creating a striking visual contrast between the familiar setting and the futuristic device. The "Departing: UK" message cleverly positions the Meta Quest 3 as beginning its journey, building anticipation for the upcoming tech conference while showcasing the product's ability to transport users beyond their physical surroundings.