Meybelline New York: Bold Brows in NYC

Fooh concept details:

In this striking FOOH campaign, Maybelline reimagines the Manhattan Bridge with a supersized 36HR Eyebrow Pencil serving as one of its mighty pillars. The pencil stands tall against the New York City backdrop, symbolizing the product's powerful staying power. This creative blend of urban architecture and beauty innovation highlights the pencil's unstoppable features - waterproof, transfer-proof, and smudge-proof for 36 hours. As the camera sweeps around the scene, it captures how this everyday beauty essential is strong enough to support even the most iconic structures of Manhattan.