Meybelline New York: Build-A-Brow Delivery

Fooh concept details:

Watch as a delivery truck becomes the star of this playful Maybelline Build-A-Brow FOOH campaign. The truck reverses into view, loaded with giant 2-in-1 Brow Pens and Sealing Gel tools. In an unexpected twist, the truck's hydraulic lift activates, sending these oversized beauty essentials tumbling onto the street. This creative mix of real-world elements and CGI transforms an ordinary delivery into a tool-dropping spectacle, inviting viewers to build their perfect brows with Maybelline's innovative dual-ended brow product.