Meybelline New York: Dancing Above NYC

FooH Overview:

Brand: Maybelline New York
Industry: Beauty, Makeup
Creator: ATRBUTE

Fooh concept details:

Watch as Maybelline's fan-favorite Sky High Mascara comes alive in this playful FOOH campaign. Set atop the Edge Observation Deck, a giant mascara tube breaks into dance, moving to the iconic "Maybe it's Maybelline" jingle. The mascara's performance is framed by Hudson Yards' gleaming skyscrapers and New York's clear blue sky, creating a perfect stage for this unexpected rooftop celebration. This charming blend of CGI and reality shows that when your mascara is this good, it can't help but dance with joy.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Scene: Giant Object
Environment: City

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