Meybelline New York: Firework Lights Manhattan

Fooh concept details:

Experience the magic of New York City nights in this Maybelline Lash Sensational Firework FOOH campaign. Set against the iconic Manhattan Bridge, spectacular fireworks light up the pink evening sky, introducing the new Lash Sensational Firework Mascara. The dazzling display mirrors the mascara's promise to bring dramatic, eye-catching volume to your lashes. Now available at major retailers across the US, UK, and Germany, this launch proves that when it comes to bold lashes, Maybelline knows how to put on a show.