Meybelline New York: Fit Me in Manila Streets

Fooh concept details:

Join the adventure as a giant Maybelline Fit Me Compact Powder makes its playful debut, starting at Ninoy Aquino International Airport. In this FOOH campaign, the oversized powder compact transforms into a spirited wheel, rolling from the airport runway onto Metro Manila's bustling streets before heading toward EDSA Extension. This whimsical journey celebrates the completion of the Fit Me Compact Powder trilogy, showcasing its impressive 16-hour oil control feature as your new all-star powder companion.