Meybelline New York: Sky High at SM Makati

Fooh concept details:

Watch as Maybelline brings an aerial spectacle to the Philippines in this imaginative FOOH campaign. A pink airplane, adorned with dramatic lashes, leads a fleet of parachutes carrying mysterious metal boxes through Manila's skies. The journey ends at a rooftop parking area, where the special delivery announces Maybelline's arrival at Watsons SM Makati. This creative display invites beauty enthusiasts to visit the Maybelline booth, where sky-high lashes and exciting prizes await.