Mezzo Mix x Netflix: Giant Can Romance

FooH Overview:

Brand: Netflix, Mezzo Mix
Industry: Beverages, TV Shows & Movies, FMCG
Creator: Why.CGI

Fooh concept details:

This eye-catching FOOH Ad merges digital and physical elements to promote the Mezzo Mix and Netflix collaboration event. The oversized Mezzo Mix can features a heart-shaped cutout revealing the "Love is Blind: Germany" branding, creating an unexpected visual against Berlin's iconic Oberbaumbrücke backdrop. By transforming their product into an interactive landmark for the "Find Your Dose of Love" dating experience, the brands effectively utilize augmented reality to drive foot traffic to their promotional event while strengthening their positioning around bringing people together.

Additional Information:

Country: Germany
City: Berlin
Place: Uber-Platz
Scene: Giant Object, Floating Object, Display
Environment: City

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