MFLEURS: Giant Rose Hearts in Montreal

Fooh concept details:

A massive heart-shaped box overflowing with red roses appears across multiple Montreal locations, from a snowy street corner to the entrance of Hôtel Honeyrose and Royalmount shopping center, scattering rose petals through the air. The giant MFLEURS-branded heart rolls and lands at each spot while hundreds of petals rain down across the winter cityscape. This MFLEURS FOOH advertisement celebrates Valentine's Day with an oversized romantic gesture spread across the city of Montreal.