Michel Polnareff: New Year's Rock Star Celebration
Fooh concept details:
The Arc de Triomphe celebrates the New Year with Michel Polnareff's signature wild curly hair and white sunglasses while fireworks explode in the sky above. Cars drive down the Champs-Élysées as "SEXCETERA" lights up the night and the famous monument becomes a rock star for the ultimate New Year's party. This festive Michel Polnareff FOOH campaign wishes everyone a "Polnannée 2025" and reminds fans about his farewell tour, turning Paris into the perfect place to rock into the new year.