Milk Makeup x Sokos: Royal Blue Carpet Conquers Helsinki

Fooh concept details:

January's FOOH Ad transforms Helsinki's iconic railway station into a majestic stage for Milk Makeup as Sokos' inaugural "Brand of the Month." The video reveals a striking blue carpet unfurling from the building's entrance, complete with giant product displays and a branded flag flying prominently above. This innovative marketing approach elevates traditional retail promotions to public art installations, creating a cohesive visual language through strategic color coding that will connect monthly brand features throughout 2025. The architectural integration demonstrates how architectural landmarks can be respectfully incorporated into campaigns to create memorable marketing moments that blend seamlessly with urban environments and generate social media engagement.